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Airport hospitality provider looks to Middle East for growth

Airport hospitality provider looks to Middle East for growth

Plaza Premium Group invests US$100m in region with eye on Saudi Arabia

Plaza Premium Group (PPG) has invested US$100m to expand its presence in the Middle East, with a major focus on Saudi Arabia. 

The global airport hospitality services provider is looking to establish a corporate presence in the Kingdom and says it will use the funds to open high-end airport lounges in the region. It will also establish a global airport concierge service with white-glove service, create “innovative” dining outlets and explore opportunities for in-terminal hotels.

The targeted investment in the Middle East coincides with forecasts that the region’s tourism sector will grow by approximately 7.7% a year until 2032, alongside the announcement that Saudi Arabia is investing more than US$100bn to become “a global aviation hub”.

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PPG has been operating in the Middle East since 2014. Its regional portfolio of airport lounges, hotels and food and beverage outlets spans eight international airports, including those in Amman, Riyadh, Jeddah, Dammam, Dubai and Muscat. 

Overall, PPG intends to invest US$300m globally over the next three years with the goal of expanding its global footprint to 500 locations by 2025. It currently operates 250 locations across 80 airports in 30 countries.

Song Hoi-See, founder and CEO, said: “This is an exciting time to invest in the Middle East, a region that exemplifies the future of travel and tourism. It’s rich in ancient culture yet embraces modernity, reflecting PPG’s ethos of innovation and growth alongside our travel partners.”

For more information, visit www.plazapremiumgroup.com   


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