ATM 2025 opens with record 55,000...

Arabian Travel Market spans 14 halls making it the largest edition in history

Opening its doors in Dubai for the 32nd edition, Arabian Travel Market 2025 is on track to break records in both attendance and exhibitor participation.

The event, which takes place at Dubai World Trade Centre in the UAE from 28 April to 1 May, is expected to attract a record 55,000 travel professionals from 166 countries, beating the 47,000 from 2024.

International visitors account for the majority of registrations (52%) with the remainder coming from the UAE and GCC. The top global source markets are India, Egypt, the UK, Türkiye and the US.

Exhibitor numbers are also up, with more than 2,800 exhibitors spanning 14 halls, marking a nearly 12% increase in exhibitor participation year-on-year and making ATM 2025 the largest edition in history. Two-thirds of exhibitors (67%) are international, while 33% hail from within the Middle East.

Notably, there is a strong increase in regional participation, with Asia leading growth at 20% year-on-year, followed by the Middle East at 15%, Europe at 12%, and steady gains across Africa and the Americas.

India’s presence at ATM has increased by 30% this year, driven by a strong presence from exhibitors including the regional tourism boards and airline carriers such as Air India.

Themed ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, the 2025 edition will focus on how new technology is affecting the industry.

ATM Travel Tech is larger than ever, with an increase of more than 23% in the number of products presented at the event, reflecting the significance of the US$10.7 billion opportunity.

Visitors can also hear from leading tech experts on how innovative technologies are shaping the travel and hospitality sector, with an emphasis on Artificial Intelligence (AI).

Future Stage at ATM

Opening the Future Stage on day one, Google’s first Chief Decision Scientist and CEO of Kozyr, Cassie Kozyrkov, will explore why organisations struggle with AI adoption, while futurist and travel expert John Duffield will discuss how travel providers can act now to prepare for AI and leverage the opportunities it presents.

There will also be a dedicated business events zone at this year’s show titled IBTM@ATM, where a series of sessions will explore strategies to unlock growth and opportunities in business events and corporate travel.

In total, more than 200 experts will share insights across ATM's three stages, with highlights including:

How global events and festivals drive socio-economic growth with speakers from the Dubai Department of Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, Ras Al Khaimah Tourism Development Authority.
Arabia China Tourism (MICE) Forum will feature panellists from China’s outbound travel businesses and MENA DMCs, discussing the latest trends in Chinese outbound travel and the growing interest of Chinese visitors in MENA.
The microtrends redefining travel featuring experts from Booking.com, dnata Travel Group and Airbnb.
How top hoteliers in the region are transforming their brands to deliver meaningful, immersive experiences, with senior representatives from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre Hospitality and RAK properties.

For more information, visit hub.wtm.com; to arrange a meeting with Connecting Travel at our ATM 2025 stand, email abbie.downes@jacobsmediagroup.com

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