Discover Europe Travel Summit returns...

Event will connect GCC travel professionals with Austria, Germany and Switzerland

The annual Discover Europe Travel Summit is returning to the UAE, offering an overview of the tourist offerings of Austria, Germany and Switzerland.

Taking place on 4 and 5 May 2024 at Palazzo Versace Dubai, the two-day event represents an opportunity for the European nations to showcase their attractions, forge strategic partnerships and strengthen ties with GCC travel trade professionals.

More than 100 partners from the three countries – representing states, cities, hotels and attractions – will be present, fostering connections and collaboration.

With an agenda comprising more than 4,000 curated meetings and an attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, the summit is poised to facilitate fruitful discussions and opportunities within the tourism sector.

Seamless travel connections weave these destinations together, and combined they offer an attractive trifecta for GCC travellers seeking longer multiple-stop European holidays.

German National Tourist Office (GNTO) GCC director of the Marketing & Sales Yamina Sofo said: "Germany is committed to sustainable travel practices, offering travellers from the GCC eco-friendly experiences while minimising environmental impact. The Discover Europe Travel Summit allows us to showcase these initiatives and collaborate with partners to create extended itineraries that encourage travellers to stay longer and explore the rich diversity of our regions."

Switzerland Tourism director GCC Livio Goetz said: "Switzerland's pristine mountains, crystal-clear lakes and picturesque landscapes have captivated travellers for generations, and our diverse range of accommodations cater to every preference. From luxurious city hotels boasting elegant architecture and state-of-the-art facilities in prime locations to tranquil mountain retreats overflowing with traditional charm, guests can find the perfect place to unwind.”

Austria Tourism head of Markets Middle East & India Michael Tauschmann added: "Austria boasts a rich tapestry of experiences, from majestic mountains and charming villages to vibrant cities and world-class cultural events. We're eager to share this diversity with travel professionals from the GCC."

The country's appeal is reflected in the number of overnight stays GCC travellers enjoyed across the three countries, with more than 3.6 million recorded in 2023.

The Discover Europe Travel Summit serves as a vital prelude to Arabian Travel Market, the region's largest travel exhibition, offering a dynamic platform for dialogue, collaboration and knowledge exchange on key industry trends and emerging technologies.

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