Dubai-founded Roberto’s brand expands to Qatar and Oman

The lifestyle brand has partnered with Marriott International to continue its regional expansion

Skelmore Hospitality Partners will open two branded Roberto’s venues in Qatar and Oman in partnership with Alfardan Hospitality, a subsidiary to Alfardan Group. The two outlets will be situated within The St Regis Marsa Arabia Island, The Pearl in Doha, Qatar and at The St Regis Al Mouj Muscat in Oman.

Commenting on the Group’s expansion in the region, Skelmore Hospitality Partners COO Andrea Sacchi said: “Roberto’s seeks to impact each new market we enter by offering a feast for the senses. We are excited to partner with the renowned Alfardan Hospitality Group. Together we have ensured that Roberto’s has an incomparable platform to call home as we prepare to launch our trademark style and services into new markets.”

Alfardan Hospitality COO Wael Jamal extolled the merits of the newly minted partnership, saying: “Alfardan Group’s core business values evolve around providing unforgettable luxury experiences to delight our guests. We strongly believe by working closely with Skelmore Hospitality Partners and Marriott International, we will be able to provide visitors a unique experience at Roberto’s, in both venues, Doha and Muscat. This partnership reflects our vision to provide iconic luxury developments focused on supreme hospitality services to Qatar and the region.”

Marriott International director of food & beverage design & development – Europe, Middle East & Africa Lynne, Bellinger, added: “With Roberto’s expected to open at The Ritz-Carlton in Amman later this year, we are excited to have the concept in two more of our luxury properties in the region. This collaboration supports Marriott’s overall F&B strategy and adds value and brand recognition to our portfolio.”

Having opened its doors in 2012, Roberto’s has established itself as an award-winning dining and lifestyle destination in the UAE, located in the heart of the Dubai International Financial Centre district.