Dubai reveals US$106 million plan to...

Initiative intended to boost tourism

The Crown Prince of Dubai, Sheikh Hamdan bin Mohammed, has backed a strategy that aims to enhance Dubai’s rural desert areas and develop their tourist attractions.

Sheikh Hamdan has approved 37 projects, which are set for completion by 2028 at an estimated cost of US$106 million.

According to Sheikh Hamdan, the Dubai Countryside & Rural Areas Development Master Plan will “transform Dubai’s rural areas and countryside to be among the best, most beautiful and enjoyable for all”.

“This contributes to solidifying the emirate’s position as an ideal destination to live and work, as well as a preferred attraction for visitors from around the world,” he said.

The plan will “provide all necessary services, facilities, and requirements for residents and visitors to these areas, preserving the environment, and offering unique destinations for nature and adventure lovers, which strengthens Dubai’s position as a tourist destination offering integrated and exceptional experiences”.

The first phase of the master plan will include services for residents such as healthcare facilities and nurseries. Future projects include an art exhibition hall, focused on teaching traditional arts and Bedouin crafts.

Sheikh Hamdan also unveiled a master plan for the Saih Al Salam Scenic Route, a 100km road for vehicles and bicycles, to promote desert tourism and offer investment opportunities for local communities.

This project aims to boost tourist numbers from approximately half a million annually to more than three million by 2040. It includes the construction of 97.86km of cycling tracks and five ‘tourist stations’.

The main hub station will have a traditional market, open-air cinema and camping facilities, while the wildlife station will offer hot air balloon rides and walking trails.

For more information, visit www.visitdubai.com

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