Dubai Tourism increases global marketing activities

The latest data shows that the emirate welcomed close to three million visitors from January to July 2021

Dubai Tourism is ramping up its marketing efforts to reach travellers in international markets. Throughout the pandemic, Dubai Tourism focused on domestic travel, but the emirate has now shifted its focus to the international market.

Speaking about the new strategy, Dubai Tourism CEO Issam Kazim said: “Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE, and ruler of Dubai, we have increased our global marketing activities to reinforce the message that Dubai has completely regained its vibrancy and is the first choice destination for global travellers.


“As Dubai continues to safely welcome international tourists, we are pleased to engage with the media and our partners in key markets in cooperation with Expo 2020 to raise awareness of the region’s first World Expo and the unique destination proposition.

“We received encouraging feedback from participants at the recent engagements overseas, as we intensify efforts to attract more visitors from all of our strategic markets that are open. With the industry registering steady growth in the first seven months of 2021, we are confident that together with our partners we can collectively leverage the prevailing optimism to further accelerate momentum during this landmark year of Expo 2020 and the UAE Golden Jubilee.”

Globally, Dubai was one of the first destinations to reopen its borders and businesses in July last year. 

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