Dubai’s Emirates responds to ‘new normal’ with premium economy 

Travellers in the current climate are more open to paying for extra personal space 

Emirates Airline has installed premium-economy cabins in three of its Airbus SE A380 super jumbos as it prepares for an anticipated shift in passenger preferences.

One of the world’s largest carriers, Emirates has retrofitted seats to offer more room than in economy, at a more affordable price than business class.

The change should help the Emirates fleet adapt to a post-Covid travel market in which passengers may be prepared to pay more for extra personal space amid continuing health concerns.

Though the airline had stated at the end of 2020 that its new double-deckers would feature premium economy, President Tim Clark revealed last month that only existing aircraft would be converted. The converted A380 four-class jets will comprise 56 premium-economy seats, 338 economy seats and retain the same number of seats in business (76) and first-class (14).

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