Global Hotel Alliance expands portfolio

Loyalty programme adds four new brands and 32 hotels to portfolio

Four new regional hotel brands have joined Global Hotel Alliance (GHA), expanding the UAE-based company’s presence in some of the most popular tourism destinations globally.

Paramount Hotels in the UAE, Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia and Andronis in Greece add 32 properties to what is the largest alliance of independent hotel brands, broadening GHA's portfolio with a mix of city and resort hotels.

Paramount Hotels, Dubai
Paramount Hotels introduces Hollywood glamour and cinematic experiences, offering members two signature properties in one of the world’s most dynamic city destinations. Paramount Hotel Dubai, located in Business Bay, has a film-inspired design and themed suites. Paramount Hotel Midtown, also in Business Bay, is an artistic retreat with a focus on wellness and creativity, with a rooftop infinity pool.

Andronis, Greece
Andronis is a collection of boutique hotels on two popular islands in the Aegean Sea – Santorini and Paros, both overlooking the Aegean Sea. Properties range from the flagship Andronis Luxury Suites in Santorini and the Andronis Minois on Paros.

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Unike Hotels, Norway
Unike Hotels reflect the local environment and promote traditional Norwegian hospitality with 17 properties in sought-after locations across the country. 

Sunway Hotels & Resorts, Malaysia
The hospitality division of Malaysian conglomerate Sunway Group, Sunway Hotels & Resorts has 11 properties in its portfolio, spanning various cities within Malaysia, Phnom Penh in Cambodia, and Hanoi in Vietnam. 

“The addition of these four regional independent hotel brands provides our members with an even greater choice of unique destination experiences," said GHA CEO Chris Hartley.

“The integration of Unike Hotels, Sunway Hotels & Resorts, Andronis and Paramount Hotels will also generate significant growth opportunities through the platform, enhancing cross-brand activity and revenue for all GHA hotel brands.”

For more information, visit www.globalhotelalliance.com

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