Google has announced booking links in Hotel Ads are to be offered for free as part of its efforts to support the return of travel after the COVID-19 pandemic
In a blog post, the search giant said the ads have shown themselves to be highly useful to both partners and users and a potentially valuable source of customers.
The decision to add organic results to the paid-for ads service for hotel operators and travel companies comes as Google says it is “optimistic about the road ahead”.
“Although the world will certainly look different when travel comes back, our mission to be a trusted source of travel information will remain unchanged.
“We look forward to building better user experiences and partnering closely with the entire industry in service of this mission.”