IHG signs third Voco property in Dubai

Voco Dubai Palm will open its doors to guests in December 2021 

IHG Hotels & Resorts has signed a management agreement with ASRE Limited to introduce its Voco brand to Dubai’s Palm Jumeirah.

Voco Dubai Palm will be located on Palm West Beach, which was developed by Nakheel and comprises strong dining concepts and an attractive promenade.

The property, which will cater to both leisure and business travellers, will open its doors to guests in December 2021 and feature 141 guest rooms. Additional facilities will include a 55-square-metre meeting room, a gym, pool, spa and four dining concepts.

Commenting on the launch, IHG managing director, India, Middle East & Africa, Haitham Mattar said: “As part of our growth strategy in the region and UAE in particular, we are pleased to partner with ASRE Limited to open another Voco hotel in Dubai – Voco Dubai Palm Jumeirah. With the hotel’s strategic location on Dubai’s Palm Jumeirah, we are set to make a strong entry in this dynamic location.

“The Voco brand is known to combine the informality and charm of an independent hotel with the quality and reassurance of a trusted global brand. With both new-built and conversion opportunities, Voco has gained tremendous momentum in the Middle Eastern market with trust from our owners and love from our guests. We’re proud to have grown the brand footprint significantly in the last couple of years.”

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Commenting on the partnership, ASRE Limited operations manager Mohammed Adnan Al Ahmad added: “We’re delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to expand the presence of the Voco brand in the region with Voco Dubai Palm Jumeirah. We are also pleased to be able to join the IHG family swiftly with a simplified conversion process. The hotel will be open and ready to welcome guests later this year, and with a great location, the power of the brand and IHG’s signature hospitality, we’re confident the hotel will be a great success.”

Voco Dubai Palm joins a growing Voco portfolio in Dubai, with Voco Dubai on the Sheikh Zayed Road, and the soon-to-launch rebranded Voco Bonnington Jumeirah Lakes Towers Dubai. There are currently five additional Voco properties in the pipeline.

For more information, visit www.ihg.com