Karl Lagerfeld and Vanity Group have collaborated on two luxury amenity collections for hotels
Fashion house Karl Lagerfeld and Vanity Group, a leading global luxury hotel amenity provider, have announced a partnership to supply skincare and haircare amenities to luxury hotels around the world.
The two collections are Agrumes et Vétiver, featuring top notes of citrus fruits with warm base notes of vetiver wood and musk, and Mûrier et Santal, a deep scent with hints of red berries balanced with musk and sandalwood.
Speaking about the creative process behind the collaboration, Karl Lagerfeld CEO Pier Paolo Righi said: “Karl’s vision of hospitality was about creating experiences that would have made people feel at home. This is a principle that we apply as a brand through our hospitality projects — and developing an amenities collection is part of bringing this spirit to life. Our licensing partnership with Vanity Group invites hotel guests to experience the world of Karl with that home-away-from-home feeling.”
Partnering with renowned brands is integral to Vanity Group’s growth strategy. Vanity Group founder and CEO Paul Tsalikis said: “We are excited to partner with Karl Lagerfeld to provide luxury hotel amenities to hoteliers across the world. Amenities are about exceeding guest expectations. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed. Karl Lagerfeld is a globally recognised brand that’s well respected and an integral part of our company’s growth. Karl Lagerfeld has proven that they have some of the best products in the world and we are proud to be partners.”