Korea Tourism Organisation opens...

Aviareps appointed to raise awareness and promote Korea to Saudi visitors

Korea Tourism Organisation has opened its first representation office in Riyadh, Saudi Arabia.

Aviareps has been appointed to market and promote South Korea in the Kingdom of Saudi Arabia, with the aim of fostering stronger ties between the two countries and boosting the number of visitors from Saudi to the east Asian country.

The move follows a rebound in foreign visitors to South Korea in 2023, reaching 63% of pre-pandemic levels.

Following its appointment, Aviareps will educate travel agents about South Korea and target inclusion in more of Saudi Arabia’s tour operator portfolios. In addition to boosting overall numbers it aims to increase visitor spend and extend average length of stays.

Ju Lee, executive vice-president of international tourism for Korea Tourism Organisation, said: “Korea is rapidly emerging as a premier destination for travellers from Saudi Arabia and the wider region, offering a delightful fusion of premium travel experiences, unique shopping districts and rich cultural and culinary experiences. Furthermore, Korea's prominence as a leading centre for beauty and medical tourism is also on the rise.

“Korea Tourism Organisation, in partnership with governmental bodies and tourism stakeholders in Korea, is fully dedicated to enriching the tourism landscape and the industry’s offerings for Saudi travellers, as well as for Saudi-based travel agents and outbound tour operators.”

Aviareps has a network of 70 offices across 65 countries, offering tourism, aviation and hospitality representation, plus marketing, public relations and communications.

Glenn Johnston, vice president Middle East at Aviareps, said: “Our dedicated teams in Saudi Arabia and the Middle East are implementing a comprehensive marketing strategy and PR campaigns to further fuel the growing interest in Korea. Our focus lies in spotlighting exclusivity, opulence, and premium experiences – perfectly aligned with the discerning taste and aspirations of the Saudi traveller.”

For more information, visit visitkorea

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