Lebanese travel agency El Ajouz and Sabre renew partnership

Under the renewed agreement, El Ajouz will access Sabre’s portfolio of new technologies

Travel technology provider Sabre Corporation has announced the renewal of its long-standing agreement with Lebanon's El Ajouz Travel.

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations.

IATA-registered El Ajouz Travel was founded in 1986 and is one of Lebanon's leading travel agencies.

The extension of the existing agreement between Sabre and El Ajouz Travel reaffirms 20 years of collaboration and was marked by a signing ceremony that was attended by executives and team members from both companies.

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Under this new agreement, El Ajouz Travel will continue to access Sabre’s portfolio of innovative technologies and will now deploy Sabre’s Automation Hub, a series of processes to minimise human error, increase efficiency and amplify customer satisfaction.

Commenting on the announcement, El Ajouz Travel chairman Hasan El Ajouz said: ‘With its industry-leading shopping and merchandising technology, coupled with the expertise of its dedicated team, we are confident that Sabre is the right partner during this pivotal time.

"We are working with Sabre to deploy the latest intelligent and innovative solutions to support our long-term goals, differentiate our travel offerings, improve operational efficiencies and boost revenue.”

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Sabre Travel Network Middle East vice president Abdul-Razzaq Iyer added: “We are thrilled to continue working with El Ajouz Travel to achieve their growth goals as the industry continues to recover.

"We are committed to partnering with them and our agency community in creative ways to deliver smart and intelligent technology that meet their customers’ needs and address the challenges of today’s environment.”

For more information, visit www.sabre.com