Mabrian strengthens position as travel intelligence leader with UNWTO

Strategic collaboration signifies Mabrian's commitment to supporting UN 2030 Agenda on sustainable tourism

Travel intelligence experts Mabrian will now provide invaluable travel insights, training and trend results to the UNWTO's member countries. 

Announcing its becoming an Affiliate Member of the World Tourism Organisation of the UN (UNWTO), Mabrian will now make its Tourism Sustainability indicators available to members, offering governments worldwide a standardised tool to measure and monitor sustainability across key priority areas.

Having pioneered cutting-edge methodologies in 'Big Data analysis' and the application of artificial intelligence in tourism, Mabrian currently provides its travel intelligence services to destinations in over 40 countries.  

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Ion Vilcu, director of the UNWTO Affiliate Members Department, said: “The private sector is a crucial partner in fulfilling UNWTO’s mandate to promote tourism for sustainable development. We are proud that Mabrian joins UNWTO’s Affiliate Members and trust this collaboration will support tourism’s contribution to the 2030 Agenda for Sustainable Development."

Santi Camps, CEO at Mabrian, said the collaboration will also help connect entities across the industry in the move towards sustainable tourism goals. 

Camps said: "This partnership will not only enhance our reputation but also provide us with invaluable opportunities to participate in high-level forums, expanding our presence in countries where we have yet to establish a footprint."

For more information, visit www.mabrian.com