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Porsche and Deutsche Hospitality reveal plans for Dubai hotel

The hotel will have at least 150 rooms, suites and penthouses, plus a new restaurant concept

Deutsche Hospitality and the Porsche Design Group are joining forces to launch the Steigenberger Porsche Design Hotels brand, with at least 15 properties on the cards, including in Dubai, London, Singapore and Shanghai.

The group said investor interest was “considerable” for the luxury lifestyle brand, which will be a joint venture between Porsche Design Group, founded by the car designer of the same name, which will oversee the exterior and interior architecture of the projects, and Deutsche Hospitality, the umbrella group of German hotel company Steigenberger.

The hotels will have at least 150 rooms, suites, and penthouses; a restaurant and bar concept; ‘Meet&Greet cubes’; health and beauty facilities and a gym extending over a minimum area of 1,000 square metres.

Marcus Bernhardt, chief executive of Steigenberger Hotels AG/Deutsche Hospitality, said: “Steigenberger Porsche Design Hotels creates a brand that marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel. Our joint goal is to establish a new hotel product for a global target group that seeks uniqueness and has the highest aspirations regarding quality. We have set ourselves the objective of achieving significant worldwide growth by 2027.”

Dr Jan Becker, chief executive of Porsche Design Group, added: “Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept. Innovative rooms and suites will feature a singular design that captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breathtaking locations.”

Deutsche Hospitality has 150 hotels worldwide and was acquired by China’s Huazhu Group last year.

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