Qatar Tourism unveils global TV ad

Under the tagline, ‘Experience a World Beyond’, Qatar launches multi-media campaign

Qatar Tourism has launched a new international multi-media campaign to support the country’s tourism goals and cement its ambition to welcome more than six million visitors a year by 2030.

The campaign, which will roll out across 15 international markets, features nine characters designed to introduce travellers to the destination, its Arabian traditions, modernity, cuisines and cultures.

Having already welcomed more than 200,000 inbound travellers since the country’s borders re-opened in July 2021, the initiative reflects Qatar’s commitment to expanding its tourism offering, in line with Qatar’s National Vision 2030. 

To aid knowledge and development for travel agents, Qatar Tourism’s travel agent training platform TAWASH has also been refreshed with a new interface design and content. Designed to offer an improved learning experience, the upgraded programme includes features such as interactive maps and knowledge quizzes, alongside a new module structure to deliver a more agile learning solution.

Upon completing the modules, agents will be awarded a ‘Qatar Expert’ certificate, which can be upgraded to ‘Qatar Specialist’ through the completion of additional modules. 


Qatar Tourism chief operating officer Berthold Trenkel said: “As we work towards realising Qatar’s mission of becoming a world-class tourism destination, our international markets team will be the driving force in engaging key travel trade in key regions. 

“Our aim is to promote Qatar’s new value proposition to tour operators, online travel agencies and consumers. We welcome international travellers to the country to experience Qatar’s rich cultural heritage, unique hotels and resorts, incredible outdoor activities, beaches and multi-cultural culinary scene.”

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