Radisson Hotel Group launches 'Skip...

The campaign highlights the recently relaunched Radisson Rewards loyalty programme

Radisson Hotel Group is proud to introduce its latest campaign, 'Skip to Rewards', showcasing the new benefits that members can access.

Inspired by the 'Skip Ad' button, the campaign illustrates how members can skip the lines to tap into the range of benefits that Radisson Rewards now offers, such as free nights' stays, guaranteed best rates, fast track to the next status level and complimentary room upgrades.

Radisson Rewards offers three tiers (Club, Premium and VIP) and the new Discount Booster allows members to choose to boost their discount by reducing the number of points they earn on stay, a unique feature that sets Radisson Rewards apart from other industry loyalty programmes.

Members also have access to an enhanced digital app, including a private online profile that stores useful information such as their history of previous bookings, invoices and favourite hotels.

Commenting on the campaign, Radisson Hotel Group global senior vice president of Brand & Experience, Customer & Marketing Strategy, Cristina Serra said: "I'm convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the programme and be rewarded right from day one.”

Radisson Rewards is aligned with Radisson Hotel Group's responsible business commitment and allows members to offset the carbon footprint of each stay by redeeming 325 points per day, making their stay 100% carbon neutral.

For more information, visit www.radissonhotels.com/en-us/rewards/skip-to-rewards