Riyadh Air unveils crew uniform in...

The looks are inspired by the golden age of aviation and Saudi Arabia's lavender fields

Saudia Arabia’s new airline Riyadh Air and renowned fashion designer Ashi have unveiled the airline's first cabin crew uniforms in Paris.

The collection, which is to be worn by the airline’s frontline team members, including cabin crew, pilots, concierges and airport agents, was paraded during Haute Couture Week.

Saudi national Ashi is the founder of Parisian couture house ASHI Studio, and the collection consists of several male and female looks, 15 of which were revealed in the fashion capital.

The luxury Riyadh Air concepts unveiled in Paris comprised of cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the ‘golden age’ in aviation.

Ashi has cultivated completely new colour tones for the looks, including Electric Amethyst for womenswear, and Dark Amethyst for menswear. The amethyst shades pay homage to Saudi Arabia’s lavender fields and Riyadh Air’s primary colour.

“This has been a landmark occasion for Riyadh Air, and it shows just how far we’ve come in a short space of time. For a start-up airline to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally,” said Riyadh Air CEO Tony Douglas.

“Working with Ashi on these designs has been a tremendous experience for all of us and we’re all very proud to be able to show off the creations and the full range early next year.”

Ashi has been collaborating with Riyadh Air for nearly a year on the design of the fashion line with the colour development taking more than six months alone.

Ashi said: "There is a practicality aspect of the fashion line that means it’s easy and comfortable to wear. We wanted to have the theme of the collection to pay homage to the golden age of aviation, so I took that literally and went back to the 1950s when luxury aviation was at its peak. What we’ve done here is modernized the lines and pushed them to be more relevant but with the glamour of the golden era."

Riyadh Air is on track to make its maiden flight in 2025. The full collection is scheduled for launch in early 2025 when the airline makes its maiden voyage, and can be changed seasonally, keeping the looks fresh all year round.

For more information, visit www.riyadhair.com

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