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Collaboration with IRTH Group part of residence expansion plan
Rove Hotels and UAE developer IRTH Group have agreed to terms to deliver its first residential project in the popular Dubai Marina neighbourhood.
The partnership supports Rove’s vision to expand its footprint in the residential market with 3,000 branded residences in the pipeline in Dubai and beyond planned over the next five years.
Designed for active professionals and investors, the residences are intented to "promote wellness and active living".
Rove Home Dubai Marina is positioned next to Dubai Marina Mall, a short walk from Dubai Marina Tram and Dubai Metro.
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The Rove-branded residences are intended to address what the company identifies as a gap in the market for people seeking "an accessible, branded residential option that combines style, convenience and value".
Rove Hotels Chief Operating Officer Paul Bridger said: “We are excited to bring the Rove Home brand to Dubai Marina, a vibrant community that embodies the energetic lifestyle Rove is known for.
“With one of our much-loved Rove Hotels already located in the heart of the Marina, Rove Home Dubai Marina will offer residents an opportunity to own the last slice of this iconic neighbourhood, while enjoying exceptional value, design, and convenience.”
For more information, visit www.rovehome.com
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