Shangri-La Muscat appoints new sales...

Joakim Velinder takes up post at Shangri-La Barr Al Jissah and Shangri-La Al Husn

Shangri-La Group has named Joakim Velinder as the new director of sales and marketing for its properties in Muscat, Oman.

Taking up his role at the Shangri-La Barr Al Jissah and the adjacent, adult-only Shangri-La Al Husn, Velinder has a track record of commercial roles in the Middle East's hotel industry, with former assignments in Dubai, Bahrain and Saudi Arabia. His most recent role was cluster director of sales and marketing for Alila Hotels in Oman.

Prior to moving into sales and marketing, the Swedish national held several operational positions at luxury hotels around the world including London’s Goring Hotel and the Park Hyatt Dubai.

Velinder said: “I’m looking forward to joining the Shangri-La team, leveraging my regional expertise, global connections and enhance and expand the group’s exceptional partnerships across the board. I relish the opportunity this presents to drive business in our key source markets, in alignment with the ethos of the Shangri-La Group, which prides itself on giving a local flair to international standards of luxury and elegance.”

Hotel manager Nick Flynn said: “Joakim’s experience speaks for itself, and his broad knowledge of both the industry and the region will be an exceptional asset to the team as we pursue our key priorities through 2025.”

Together the two properties have 640 rooms, located on a private 600-metre beach on the Gulf of Oman’s Al Jissah Bay.

For more information, visit www.shangri-la.com

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