Shaza Hotels partners with... | Connecting Travel

Global agreement aims to boost halal tourism network

Shaza Hotels, a member of Global Hotel Alliance (GHA), is collaborating with Halalbooking, a leading search and booking platform for Muslim travellers, to establish unified pricing and global distribution for all Shaza and Mysk Hotels.

The signing took place during Shaza’s Annual Partner Meet held at Shaza Riyadh, an event designed to foster stronger relationships with key stakeholders. The gathering brought together travel trade partners, government officials, potential investors and media representatives.

Shaji Abu Salih, Vice President of Business Development at Shaza Hotels, said: “As we transition from a regional brand to a global one with properties in the US, Asia and beyond, collaborations like this are integral to our growth strategy.

“Halalbooking provides access to core target audience – halal-conscious travellers – who are our direct consumers. With KSA being one of our primary markets for growth, we are committed to expanding our footprint in the region.

“This partnership offers mutual benefits and will elevate the visibility of both brands in niche markets globally, while further strengthening our presence in KSA and beyond.”

Enver Cebi, co-founder and COO of Halalbooking, added: “Together, we aim to adopt innovative approaches to better serve Muslim travellers. We look forward to showcasing the Shaza and Mysk brands and supporting their journey of sustainable growth.

“With properties located in some of Halalbooking’s most sought-after destinations, Shaza and Mysk are set to become favourites among guests seeking luxury accommodation that meets halal requirements.”

Shaza Hotels' expansion plans include upcoming properties in Saudi Arabia, including Mysk Jeddah and Mysk Madinah, as well as properties in the wider GCC region, including Mysk Bahrain, and Mysk Muttrah Collection in Muscat, Oman.

Additionally, Shaza announced plans to expand beyond the GCC region, with developments in Orlando, US, Turkey, Egypt and the Levant.

For more information, visit www.gha.com

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