Solo female travellers represent a...

Spanish, Italian and Japanese women ranked as most adventurous travellers

Solo female travellers represent a growing market. Currently, an estimated 14% of women travel alone.

Travel intel experts Almawave Group's The Data Appeal Company and Mabrian have analysed solo female travel patterns worldwide and identified key factors that outline the profile of this segment.

The companies analysed 100 million Booking.com reviews and examined trends based on the current summer season's flight bookings between 1 June and 30 September 2024 to major European destinations.

Safety and the variety of experiences available in a destination are decisive factors in women choosing places to visit, and June and September are the most popular months for solo female travel, suggesting women without children take advantage of better hotel and airline rates outside of school holidays, as well as fewer crowds at attractions.

The top 10 source markets for solo female travellers are Germany, the UK, France, the US, Italy, Spain, Australia, Brazil, Poland and Japan.

Three quarters of female travellers from these top 10 source markets choose domestic destinations, while Spaniards, Italians and Japanese are most likely to choose international destinations.

Urban destinations are favoured; nine out of the 10 most visited places by female solo travellers are European cities. The top 10 are: London, Paris, Tokyo, Madrid, Rome, Berlin, Warsaw, Barcelona, Lisbon and Milan. These cities are well-connected and offer a combination of cultural experiences and attractions.

Mabrian partner and Director of Marketing and Communications Carlos Cendra said: "Women who travel alone reflect a cultural change that emerged before the pandemic and gained momentum with the rise of experiential travel, in which active well-being is at the heart of preferences."

For more information, visit mabrian.com

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