South Korea's tourism roadshow...

Korean Tourism Organisation met with 300 key trade partners

South Korea has experienced a 16% increase in tourists from Saudi for the year up to September 2024, prompting the Korean Tourism Organisation (KTO) to further develop the market.

Last month, KTO held a series of roadshows in Jeddah and Al Khobar as part of its efforts to promote South Korea as a premiere travel destination for Saudi travellers.

The events saw participation from several leading Korean tourism and hospitality companies, who engaged with some 300 Saudi travel agents and tour operators.

The delegation from South Korea featured key stakeholders from the tourism industry, including representatives from airlines, hotels and destination management companies.

Attendees had the opportunity to connect with Korean industry experts, participate in interactive presentations and learn more about South Korea’s diverse travel experiences, ranging from its cities to its cultural and natural attractions.

To enhance the cultural experience, attendees were entertained by Korea’s traditional music group, DASRUM.

Korea Tourism Organisation’s Regional Director, Jiman Jung, said: “We are thrilled with the positive response from the Saudi travel trade community in both Jeddah and Al Khobar.

“These roadshows have been an important step in strengthening our ties with Saudi Arabia, and we are confident that the interest in Korea will continue to grow. We look forward to welcoming even more Saudi travellers to Korea in the coming months.”

For more information, visit knto.or.kr/eng/index

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