Luxury Travel Intelligence ranks 15 global brands
Global members-only organisation Luxury Travel Intelligence (LTI) has released its 2024 World's Best Luxury Hotel Brands ranking, which sees the list expanded from 12 to 15.
With a significant presence in the Middle East, Mandarin Oriental tops the list for the second consecutive year, showing improvement across several touch points.
With the adjustment to the minimum number of required properties from 10 to eight, Bulgari – a hotel with a branch in Dubai – has made an impressive entry on the list at second place, just 0.4% behind Mandarin Oriental.
The Dorchester Collection, which recently launched in Dubai, also benefits from the adjustment, entering the list at number 11.
Notably, COMO returns at 14 after last being featured in 2022.
A brand must have at least eight properties in their portfolio to be considered. Each brand is then ranked on its passion, commitment, ethos and values, together with the quality of its management and staff.
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Continued investment and how it is utilised are also significant factors in the ranking, particularly with regard to new properties and the refurbishment of existing ones.
Brands are assessed using an algorithm with 130 touch points in total. Touch points relate to overall brand performance, not the performance of individual properties.
2024 World's Best Luxury Hotel Brands
Scores are given in percentages and last year's positions are listed in brackets.
- Mandarin Oriental 81.6% (1)
- Bulgari 81.3% (New Entry)
- Oetker Collection 80.7% (2)
- Six Senses 80.2% (4)
- Aman 78.1% (5)
- One&Only 77.4% (8)
- Rocco Forte 76.8% (9)
- Rosewood 75.1% (10)
- Belmond 73.9% (6)
- Auberge 72.1% (3)
- Dorchester Collection 71.8% (New Entry)
- Four Seasons 71.5% (7)
- Peninsula 70.1% (11)
- COMO 69.7% (New Entry)
- Raffles 69.4% (12)
Michael Crompton, Founder of LTI, said: “This year's increase in the number of brands featured, along with the reduction of the number of properties brands require to qualify, has created an intriguing outcome.
“The inclusion of Bulgari is particularly prevalent as they are a very focused and well-managed organisation, with each property delivering a truly ultra-luxury guest experience.
“With ongoing senior management shifts across the brands, continued eye-watering investment levels, and the aggressive competition in chasing the growing High-Net-Worth travel spend, who knows what next year will bring?"
For more information visit lti-members.com