UAE-based Global Hotel Alliance...

GHA has recruited 16 new hotels across nine brands to its portfolio since January

UAE-headquartered Global Hotel Alliance (GHA) has started 2023 with accelerated growth, with 16 new hotels joining its portfolio and performance figures meeting or exceeding pre-pandemic levels in Q1.

New properties included Anantara Koh Yao Yai Resort & Villas, set on a lush island in Phang Nga Bay, Thailand; Tivoli La Caleta Tenerife Resort in the subtropical Canary Islands; the stylish Tivoli Alvor in the glamorous Algarve, Portugal; NH Collection Dubai The Palm on Dubai’s iconic Palm Jumeirah, and two stunning cliff top hotels, The Leela Kovalam, A Raviz Hotel, in Kerala, India, and Kempinski Barbaros Reserve Residences in Bodrum, Turkey.

Driven by continued appetite for international leisure travel, the first three months of 2023 continued the strong growth trend, with repeat-stay room revenue and room nights at GHA’s 800 hotels across 40 brands in 100 countries back to 2019 highs since the start of the year and total revenue hitting more than US$550 million for the quarter.

International stays made by the 24 million GHA Discovery loyalty programme members grew, consistently exceeding 2019 figures, with popular leisure destinations driving the robust recovery in room revenue into Q1 2023. Leading destinations included Thailand, the UAE, the Maldives, Caribbean and Singapore.

GHA Discovery membership is growing with a significant 140% year-on-year rise in enrolments in Q1, demonstrating the appeal of loyalty programmes today.

NH Collection Dubai The Palm GHA CEO Chris Hartley said: “Our Q1 2023 results, which build on the remarkable growth we witnessed in 2022, not only prove that travel has well and truly recovered from the challenges of the pandemic, but demonstrate the strength of the GHA Discovery proposition, which has successfully tapped into what today’s travellers seek from a loyalty programme – flexibility, value and choices that meet their travel and lifestyle needs."

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Hartley continued: "With new brands and hotels continuing to join the alliance, recognising the considerable business benefits that GHA Discovery delivers, in particular unrivalled cross-brand revenue and market share gains, we are confident our Q1 performance will set the pace for the remainder of the year, with GHA in a strong position to leverage surging travel demand from key global markets.”

For more information visit www.globalhotelalliance.com