Wego partners with Madrid to attract...

Collaboration aims to boost awareness of Spanish capital's attractions

Leading Middle East flight booking app Wego has teamed up with Madrid Turismo by Ifema Madrid to support its ‘Only in Madrid’ campaign.

The initiative is aimed at boosting awareness of Madrid's unique attractions, with travellers from the GCC being invited via the app to explore the city "like never before". The booking app will shine a light on Madrid’s history, architecture and dynamic cultural scene as the birthplace of Flamenco.

The campaign will emphasise Madrid's blend of charm and sophistication, presenting it as a premier travel destination for GCC residents and visitors, and at the same time foster a deeper connection between the Spanish Capital and the Gulf region.

Chief Business Officer of Wego, Mamoun Hmedan, said: "Wego is excited to bring the diverse and vibrant experiences of Madrid to travellers from the Gulf region. Our partnership will enhance travel opportunities and highlight the best of Madrid for Gulf travellers. Madrid's unique blend of historical richness, cultural vibrancy and modern appeal makes it a perfect destination for our audience."

A spokesperson from Madrid Turismo by Ifema Madrid added: “By highlighting the destination's unique offerings, Wego and Madrid Turismo by Ifema Madrid aim to inspire more travellers to experience the magic of Madrid, fostering lasting memories and enriching cross-cultural connections.”

For more information, visit www.ifema.es/en and www.wego.ae

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