Collaboration to highlight destination's luxury resorts, historic landmarks and natural parks
Middle East-based online travel app Wego has collaborated on a new co-marketing campaign with Costa Del Sol as the Spanish destination begins it recovery plan following severe floods.
The campaign is in partnership with Turespaña, the official Spanish tourism board, and aims to attract more travellers to Costa Del Sol.
Wego will leverage its extensive platform to showcase the best of Costa Del Sol to its millions of users across the Middle East and beyond.
Speaking on the collaboration, Mamoun Hmidan, Chief Business Officer of Wego, said: “We are excited to partner with Costa Del Sol and Turespaña to bring this incredible destination to the forefront of travel plans for our users.
"Spain is a top destination for travellers from the Middle East, and Costa Del Sol offers an ideal blend of leisure, culture and adventure. Together, we aim to make travel to Costa Del Sol more accessible, providing users with the best travel options available.”
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Costa Del Sol is recognised as one of Spain’s most popular destinations, offering a year-round sunny climate, beautiful coastal scenery, and a host of attractions ranging from luxury resorts to historic landmarks and natural parks.
Through this partnership, Wego will help inspire travellers to explore Costa Del Sol, offering tailored travel deals, flight options and curated content to enhance the travel planning experience.
Turespaña’s involvement in the campaign further strengthens the collaboration, reinforcing the commitment of Spain to boost off-season tourism from the Middle East.
Through joint efforts, this co-marketing initiative will deliver content, travel insights and increased visibility for Costa Del Sol on Wego’s platform.
For more information, visit www.wego.com