Abu Dhabi targets Middle East travellers with all-star tourism campaign

Abu Dhabi is targeting regional travellers with the launch of its new all-star summer tourism campaign, ‘Totally Recommended’.

The initiative, led by Experience Abu Dhabi, DCT Abu Dhabi’s official destination brand, harnesses the star power of two of the region’s most recognisable celebrities — Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif — in a bid to lure travellers from the GCC and wider Middle East to the capital this summer.

Abdelaziz, who commands over 23 million social media followers, and Sharif, with a combined Instagram and YouTube following exceeding 9 million, bring significant influence and wide-ranging appeal.