Atlantis Dubai raises nearly AED2 million for conservation projects

Atlantis Dubai has raised nearly AED2 million (US$500,000) for conservation projects and programmes with funds generated from green meetings and marine animal experiences for guests.

 

The Atlantis Atlas Project Contribution Programme raised US$123,000 (AED452,000) between June 2024 and May 2025, taking the total raised since its launch in 2021 to US$509,000 (AED1.87 million).

 

In that time, Atlantis has supported 30 projects that help the ocean and environment, with seven set to benefit this year – including six organisations from previous years and one new partner.

 

That partner is the Mohammed bin Zayed Species Conservation Fund to support and encourage UAE youth by offering funding, mentorship and hands-on experience. 

 

Atlantis Atlas Project currently focuses on four key groups of wildlife – sharks, rays, dolphins and coral reefs – and the threat posed to them by marine pollution.

 

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Returning partners include Zayed University, Goumbook, the IUCN SSC Shark Specialist Group, SAFE Shark and Ray, the Environmental Voluntary Foundation (EVF) and Marine Megafauna Foundation.

 

“We are extremely proud to share that, since the inception of Atlantis Atlas Project, we have raised over half a million dollars and supported 30 impactful initiatives,” said Kelly Timmins, Executive Director of Marine Animal Operations and Sustainability, Atlantis Dubai.

 

“This year’s seven selected projects showcase remarkable expertise, creativity and innovation in advancing ocean conservation and environmental protection, while aligning with our shared sustainability goals. 

 

“At Atlantis Dubai, driving conservation beyond our destination and transforming our operations within it are both essential pillars of Atlantis Atlas Project’s long-term vision. Together, these efforts reflect our collective commitment to creating measurable, positive change for our planet and its people.”

 

Earlier this year, Timmins told Connecting Travel how the wider travel trade can benefit from Atlantis Dubai’s award-winning approach.

 

For more information, visit: atlantis.com/dubai