Naumi Hotels enters Middle East with Dubai opening

Naumi Hotels has entered the Middle East market with the opening of a hotel in Dubai. 

 

The Singaporean brand, known for its design-led hospitality, now counts eight properties across Singapore, New Zealand, Australia and the UAE.

 

The 237-key hotel, housed in a recently acquired property in Dubai’s Barsha Heights, is set to undergo a phased transformation.

 

This will introduce a new visual identity, design-forward interiors and curated art designed to reflect both Dubai’s urban character and Naumi’s contemporary style.

 

Current facilities at Naumi Hotel Dubai include two restaurants, meeting rooms, a business centre, a wellness spa, a rooftop pool and a fitness centre. 

 

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The property’s location just off Sheikh Zayed Road provides easy access to Dubai’s business and leisure hubs, situated steps from Dubai Internet City Metro Station, 10 minutes from Mall of the Emirates and 15 minutes from Palm Jumeirah.

 

Commenting on the launch, Gaurang Jhunjhnuwala, Group CEO of Naumi Group, described the brand’s debut in the Middle East as a "natural next step".

 

"For us, Dubai represents the epicentre of the region’s thriving hospitality market and a symbol of innovation, where the world’s leading brands and most discerning travellers come together.

 

“We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.’

 

Founded in 2007, Naumi Hotels has built a presence across the Asia-Pacific region with a focus on boutique, art-driven properties. The Dubai debut signals the group’s first step into the Middle East, aligning with its plans for further international expansion.

 

For more information, visit naumihotels.com/naumi-hotel-dubai