Oman to transform mountain into sustainable tourism destination

Oman is set to transform its second highest mountain into a sustainable tourism destination, appointing THR Strategic Tourism Advisors to lead the planning of the project."breathtaking destination", THR said Jabal Al Abyadh holds "remarkable potential for nature-based and cultural tourism" with its wadis, caves, rich archaeological sites and warm hospitality from communities that continue to live as goat-herders there.

The consultancy, which has undertaken over 1100 projects in around 70 countries, has identified opportunities for sustainable tourism development that honours both the natural beauty and cultural heritage of the region.

This initiative aligns with Oman's broader tourism development strategy, which seeks to position itself as an active tourism destination for culture-hungry travellers, as it looks to attract 6 million foreign tourists annually by 2030, almost double current numbers.

To achieve this, the Ministry of Heritage and Tourism will invest US$31 billion in tourism by 2040, with US$5.9 billion earmarked for projects including enhanced transport links between key tourist destinations.

The Ministry's latest plans, presented to the Shura Council, include targeted investments in destinations such as Wakan Village, Al Sharqiyah Sands and Wadi Al Shab, with the goal of increasing tourism's contribution to the national GDP and supporting sustainable economic growth.

For more information, visit mht.gov.om

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