Phocuswright 2024 to focus on changing role of travel agents

America's travel research authority and event host Phocuswright will tackle the travel industry's most disruptive forces head-on at this year's annual congress.

The theme for the conference "We typically address topics that impact and reshape the travel industry, but this time around it's more than that," said Phocuswright's Director of Marketing and Communications, Eugene Ko. "New agents of change are emerging, as a new age of travel beckons. Travel distribution is being totally upended, as new players and paradigms exert their influence, and the tussle for control over content, the customer and their allegiance reaches a new level of intensity."The 'New Age(nts)' of change – a diverse group of tech disruptors, non-traditional players, empowered consumers, and influencers – are more than a trend; they're a tidal wave reshaping the travel landscape."

For more information, visit www.phocuswrightconference.com

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