Saudi Arabia leads Middle East tourism growth in 2025

Travel across the Middle East grew 5.3% in 2025, outperforming the global travel and tourism sector growth rate of 4.1%, according to data from the World Travel & Tourism Council (WTTC).

International visitor spending in the Middle East also increased, rising by 5.2%, compared to 3.2% globally. In 2025, the Middle East travel and tourism sector contributed US$385.8 billion to GDP and supported 7.1 million jobs in 2025.

Saudi Arabia was the main driver of growth, with sector GDP rising 7.4% in 2025, nearly double the global travel and tourism growth rate of 4.1% and around 40% higher than the regional average of 5.3%. The kingdom contributed US$178 billion, accounting for 46% of the total. International visitor spending increased 8.2%, while business travel rose by more than 55%.

In the UAE, the sector reached US$68.5 billion in GDP, with international visitor spending of US$56.9 billion. Jordan recorded 5.5% growth, with spending reaching US$8.5 billion, while Oman also grew 5.5% to US$4 billion. Business travel spending across these markets increased 23% in 2025.

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Gloria Guevara, President and CEO of WTTC, said: “The Middle East’s performance in 2025 highlights the strength and long-term potential of travel and tourism, with the sector continuing to act as a key driver of economic growth, job creation and international connectivity.”

The data comes as the sector faces disruption linked to the Iran war, which began on 28 February 2026. Estimates from WTTC indicated potential losses of up to US$600 million for the industry. However, analysis of previous crises suggests recovery can be rapid, with demand in some cases rebounding within two months when governments and industry act to restore traveller confidence. 

The council will convene global industry leaders in Egypt aboard Crystal Serenity in early May 2026 to discuss recovery priorities and coordination between the public and private sectors.

For more information, visit www.wttc.org