Saudi Arabia’s Diriyah among Time 100’s most influential companies

Saudi Arabia’s Diriyah Company has made headlines as one of just two Middle East companies to be named in the prestigious Time 100 Most Influential Companies list for 2025. 

The tourism developer joins the UAE’s AI company G42 and heavyweights such as BlackRock, ByteDance, Nintendo, SoftBank, Hyundai and Coinbase as organisations that have made an “extraordinary impact across business, culture, innovation and sustainability”.

The only tourism company to make this year’s global list, Diriyah’s ‘City of Earth’ development located on the outskirts of Riyadh is recognised for its "ambitious vision" in the region’s evolving tourism landscape. 

With completion set for 2030, the US$63.2 billion development aims to become a global destination for culture, heritage and sustainable living, attracting nearly 100,000 residents and up to 50 million annual visitors with its mix of world-class museums, luxury hotels, fine dining, retail and public spaces.