TBO.com to partner with WebEngage on digital transformation

TBO.com's B2A (business to agents) global travel distribution platform has unveiled a new strategic partnership with WebEngage's to consolidate data and improve marketing.

TBO said it would benefit from WebEngage's automation and AI-ML tools, journey designers and personalisation engines to "empower travel agents to serve their customers effectively"."Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement.

"A marketing-automation innovator of WebEngage's calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe.""The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective."

WebEngage has built a portfolio of more than 800 client companies globally.

For more information, visit www.tboholidays.com