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Travel Counsellors convene record 100 advisors for UAE conference
Dubai milestone event marks network expansion and double-digit sales gains
More than 100 UAE-based business owners, each running their own independent travel consultancy under the Travel Counsellors brand, came together for the annual UAE conference at Hilton Dubai The Palm on 25 September 2025.
The event marked a key milestone as the UAE community surpassed 100 active business owners for the first time, underscoring the brand’s growing presence in the region’s competitive travel sector.
This growth is further reflected in strong commercial results, with Travel Counsellors in the UAE recording a 16% year-on-year sales increase, evidence that the group’s personalised, entrepreneurial model continues to resonate with both business owners and their clients.
The event also brought together more than 50 supplier partners, with headline representation from Atmosphere Core, Heritance & Adaaran Maldives, Bedsonline and Barbados Tourism.
Delegates heard from an inspiring lineup of speakers, including high-performance coach Aidan O’Brien who discussed motivation and resilience, and Drink Dry Founder Erika Doyle who offered her perspective on entrepreneurial growth.
Travel Counsellors’ Global Sales Director, Jim Eastwood, led sessions on sales and personal mastery, complemented by a panel discussion featuring local business owners and insights from the Business Travel division.
What’s more, members of the UAE support office highlighted forthcoming enhancements to the Travel Counsellors’ proprietary technology platform, which are designed to further empower independent consultants and deliver highly tailored customer experiences.
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Throughout the day, attendees took part in prize draws for luxury holidays to destinations including the Maldives, Seychelles, Barbados, Bali, Namibia and beyond.
The event closed with a gala dinner and awards ceremony hosted by radio personality Kris Fade, with awards honouring standout performers, such as Stephen Kumar, who was named Top Travel Counsellor and Top Corporate Travel Counsellor for 2025, and Sarah Paterson, crowned Top Leisure Travel Counsellor.
Sarah Pickford received the award for Top NPS Corporate and Top Cruise, Naeem Patelia was named Top NPS Leisure and Louise Wrankmore took home the award for Top New Starter and Top NPS Leisure.
Meanwhile, Zahara Dsouza took home the Travel Counsellors’ Excellence Award, while General Manager Holly McCann received a special tribute to mark her 10-year anniversary with Travel Counsellors UAE.
McCann praised the collective achievements of the network: “With sales up 16% year-on-year and a thriving community of more than 100 Travel Counsellors here in the UAE, our growth is powered by their passion, expertise, and commitment to providing exceptional travel experiences.
“The support of our supplier partners and the inspiring theme of ‘Be Your Best’ continues to drive our business forward.”
For more information, visit travelcounsellors.ae
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