An agent's guide to selling Celebrity Cruises

Product Knowledge

Dining

Celebrity Cruises offers a diverse culinary programme with more than 30 food and beverage venues across its fleet, showcasing globally inspired cuisine, from fine dining to casual bites. Each ship features a main dining room with a rotating menu alongside complimentary venues such as the Oceanview Café for buffet‑style selections, the Mast Grill for grilled favourites and the Eden Café for lighter bites. 

 

For those seeking elevated experiences, speciality restaurants include the interactive artistry of Le Petit Chef, premium cuts at Fine Cut Steakhouse, fresh seafood at Raw on 5 and innovative, nature‑inspired menus at Eden Restaurant. AquaClass guests get exclusive access to Blu, which serves clean, contemporary dishes, while suite guests can dine at Luminae at the Retreat, offering refined menus in a private setting.

 

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Entertainment

Celebrity Cruises offers a sophisticated and varied entertainment programme, combining large‑scale productions with intimate live performances and enriching activities. The Theatre stages Broadway‑style shows, acrobatic performances and comedy acts, while the Club features a mix of music, dance and themed events. Eden delivers an immersive, multi‑sensory experience, where performance art meets innovative design. 

 

Outdoors, the Resort Deck hosts open‑air parties, live DJ sets and film screenings under the stars. A diverse enrichment programme includes wine tastings, art auctions, wellness workshops and talks from guest speakers. For those seeking nightlife, there are stylish bars and lounges, from the lively Martini Bar and scenic Sunset Bar to the Rooftop Garden, where live music is accompanied by panoramic sea views.

Wellness

Celebrity Cruises’ wellness offerings combine luxury, relaxation and fitness to support wellbeing at sea. At the centre is the Spa, featuring advanced treatments, destination‑inspired therapies and state‑of‑the‑art treatment tables. AquaClass stateroom guests enjoy exclusive access to the SEA Thermal Suite or Persian Garden, along with spa concierge service, complimentary fitness classes and clean‑cuisine dining at Blu.

 

Catering to a wide range of exercise preferences, the Fitness Centre is equipped with Peloton bikes and offers F45 training, yoga sessions and guided meditation. On Edge‑series ships, additional facilities include a salon offering professional haircare, styling and beauty treatments, as well as premium barber services for men.

Excursions

Celebrity Cruises offers an enriching collection of shore excursions, from active adventures to cultural immersion, all designed to provide a deeper connection with the destination. Options include chef‑led market tours showcasing regional flavours, private yacht charters for scenic coastal cruising and curated experiences focusing on the history, traditions and landscapes of each destination. 

 

Highlights range from exploring ancient ruins to tasting local cuisine with expert guides or sailing along secluded shorelines. For a more personalised experience, small‑group and fully private tours are available, offering added exclusivity and tailored itineraries.

 

Celebrity Apex in Dubrovnik

Brand Positioning

Celebrity Cruises holds a “modern luxury” position in the premium cruise market, blending contemporary elegance with innovative experiences. It combines intimate, thoughtful and personalised service with the excitement and amenities of larger ships. Guided by its new global brand positioning, Nothing Comes Close, the line focuses on five pillars of excellence — Destination, Culinary, Service, Details and Wellness — appealing to sophisticated travellers seeking elevated experiences without overt pretension. 

 

With distinctive Edge‑class ships such as Celebrity Ascent (2023) and the upcoming Celebrity Xcel (2025), Celebrity Cruises continues to deliver on its modern luxury promise while expanding its portfolio of premium ocean‑going cruises.

 

Key Differentiators

• Cutting-edge ship design, including Magic Carpet, a cantilevered, floating platform housing a bar and fine dining restaurant Eden, with an open kitchen 
  
• A world‑class culinary programme featuring diverse dining concepts by globally renowned chefs, plus exclusive venues such as Michelin-starred Luminae for suite guests 
  
• Personalised, intuitive and authentic service — attentive without pretension — tailored to the expectations of discerning travellers 
  
• Thoughtfully curated itineraries that emphasise immersive cultural experiences and unique destinations, including classic ports and off‑the‑beaten‑path locations 
  
• Comprehensive wellness focus, from the indulgent SEA Thermal Suite to AquaClass staterooms and extensive fitness and spa programmes

Magic Carpet, a cantilevered, floating platform housing a bar and restaurant

Booking Information 

Upgrades

Celebrity Cruises encourages upselling into premium categories, such as Concierge Class, AquaClass and the Retreat, by showcasing the elevated exclusivity, enhanced amenities and personalised service these staterooms provide. AquaClass is tailored to wellness‑focused travellers, offering access to the SEA Thermal Suite, priority spa reservations and complimentary dining at Blu. 

 

The Retreat delivers an all‑inclusive luxury experience, with a private lounge, dedicated Luminae restaurant, premium beverages, butler service and exclusive sundeck access. These premium categories combine comfort and value, enhancing the overall holiday experience. 

 

For trade partners, upselling higher stateroom categories not only elevates guest satisfaction but also maximises revenue potential. In addition, the MoveUp programme allows guests to bid for an upgraded stateroom prior to departure, providing a flexible and cost‑effective pathway to a more premium cruise experience.

 

Stateroom with infinite verandah on Celebrity Apex

 

Promotions

Celebrity Cruises offers a variety of booking benefits under the All Included programme, which bundles Wi-Fi and drinks into the cruise fare. Promotions such as ‘Up to 75% off the second guest’s fare’ help make cruising more accessible to couples and families. 

 

Suite Class bookings feature exclusive perks and onboard credit campaigns, adding extra value. In addition, lastminute deals are regularly available, offering flexible opportunities for spontaneous travellers to secure offers. Promotions are frequently updated to meet evolving trends and guest preferences.

 

Suite balcony on Celebrity Apex

 

Cancellations

Celebrity Cruises offers a structured cancellation policy with varying fees based on the cruise length and how far in advance cancellation is made. Guests may forfeit only their deposit if they cancel well ahead of the sailing date, while cancellations closer to departure incur higher penalties up to full fare. Special terms apply for longer voyages and Galápagos sailings. Cancellation requests must be received during business hours to ensure timely processing. Standard cancellation terms apply according to fare type and timing, and full details are available in the booking conditions.

 

Travel Insurance

Celebrity Cruises does not provide any insurance programme in the Middle East. Prior to sailing, Celebrity Cruises recommends that all guests obtain comprehensive travel insurance that can cover them for any losses due to unforeseen events, such as last-minute trip cancellation, medical emergencies and baggage loss.

 

Rooftop Garden on Celebrity Silhouette

 

Key selling point: Celebrity Cruise’s All-Included pricing simplifies the booking process and appeals to premium travellers. Guests get Wi-Fi and drinks included, creating strong value perception and reducing objections.

 

Best for: Couples and honeymooners | Luxury travellers | Solo travellers | Multi-generational groups | Friendship groups | Families | Adventure and expedition cruisers

 

For more information, call +971 4 331 4299, email book@rccl.ae or visit celebritycruises.ae or thecelebritycommitment.com for trade tools