News

Abu Dhabi’s Yas Island unveils Bee Gees-inspired campaign

Set against a backdrop of Yas Island’s most iconic attractions, ‘Stayin’ On Yas’ encompasses a diverse range of activities

Yas Island Abu Dhabi has launched a campaign called Stayin’ On Yas, encouraging staycationers and vacationers to “break like you mean it” in a new integrated promotional rollout.

The fun and lighthearted campaign is styled in the format of a music video, taking viewers on a lyrical journey inspired by the hit Bee Gees classic, Stayin’ Alive

Set against a backdrop of Yas Island’s most iconic attractions, Stayin’ On Yas highlights a diverse range of activities, from theme parks, racing, climbing and flying to world-class shopping, dining, golf and luxury hotels, all packed into one 25sq km destination.

FOR MORE NEWS YOU CAN USE, SIGN UP FOR CONNECTING TRAVEL’S WEEKLY BULLETIN

Experience Hub, Yas Island general manager Liam Findlay said: “We hope this campaign inspires people to look forward with hope and positivity to a time when carefree holidays, staycations and vacations are a reality and people can truly staycation like they mean it.

“Highlighting the best of Yas Island, the Stayin’ On Yas campaign showcases the destination’s award-winning theme parks, record-breaking attractions, outstanding motorsports and golf venues, and world-class hospitality. Stayin’ On Yas highlights Yas Island as a destination like nowhere else where visitors can experience bucket-list attractions and tick off their holiday goals.”

Findlay also highlighted that a range of safety and wellness guidelines remain firmly in place, allowing visitors to unwind with peace of mind. 

 

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.