Accor launches challenge for travel advisors

Accor will reward 33 top-performing travel professionals with a trip to Colombia as part of its HERA Challenge, which runs until 15 November 2025.

HERA-member travel professionals are eligible to register for their performance to be assessed across 11 categories, including ‘Performance Champions’, ‘Regional Stars’, ‘Brand Experts’ and ‘Destination Diversifiers’. Three winners will be selected in each category.

Winners will be hosted in Colombia from 6 to 9 March 2026, beginning with a stay at the Sofitel Legend Santa Clara Cartagena – a 17th-century convent transformed into a five-star retreat. From there, they will travel by boat to the eco-conscious Sofitel Barú Calablanca Beach Resort to complete their experience.

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Pascal Visintainer, Global Chief Sales Officer, Accor Luxury & Lifestyle, said: “We believe it’s important for us to celebrate the expertise, commitment and the human connections that are at the heart of truly memorable travel.

"With the introduction of HERA last year, we take great pride in our ability to provide travel advisors with the tools and opportunities to thrive in their profession, and, now, with a chance to be honoured among the best of the best.”

Launched in 2024, HERA is Accor’s exclusive loyalty and rewards programme aimed at top-performing travel advisors. It offers booking tools, an enhanced digital experience and support options. Registered travel professionals can earn points, which are redeemable for hotel stays and retail purchases.

Winners of this year’s HERA challenge will be notified in December 2025.

For more information, visit hera.accor.com