Accor sees double‑digit Q4 RevPAR gains across Middle East markets

Accor has reported a solid set of financial results for 2025, with revenue rising to €5.5bn (AED23.85 billion), marking a 4.5% increase on 2024, as stronger room rate growth in the Middle East and other key regions helped drive a 9.8% rise in its luxury and lifestyle division and 2.4% growth in its premium, midscale  and economy division.

Accor said the Middle East, Africa and Asia-Pacific region posted a 7.6% increase in RevPAR in the fourth quarter of 2025 compared with the same period in 2024, or 10.4% when China is excluded, with growth driven solely by prices and outpacing Europe and North Africa (+3.3%) but trailing the Americas (+11.7).

Within this, the Middle East, which accounts for 26% of the region’s room revenue, saw all major destinations, including Saudi Arabia and the UAE, record double-digit room rate revenue growth in Q4, underlining the strength of demand and pricing across key Gulf markets.

Accor said its Luxury & Lifestyle division continues to outperform lower categories, with the Premium, Midscale & Economy division recurring Ebitda up 8.1% compared to 2024, while the Luxury & Lifestyle division rose 20%. Lifestyle posted a 9.9% increase in room rates, with resort hotels remaining a key contributor to this growth, particularly in the UAE, Turkey and Egypt, while the ’Lifestyle collective’ hotels also recorded their strongest RevPAR growth in FY 2025.

RELATED:

Accor boosts Saudi pipeline with Novotel Madinah hotel

187 New hotels to open in the Middle East by 2027

Accor to develop 3,000 keys in Saudi Arabia

Sébastien Bazin, Chairman and CEO of Accor, said: “Once again the Accor Group delivered solid performance in 2025, in line with its medium-term objectives. This consistent year-on-year improvement in results confirms the strength of the group’s business model, the attractiveness of its brands, the relevance of its geographic positioning, and the commitment of its teams.

“These strengths, combined with an increasingly powerful distribution platform and loyalty programme, the rapid integration of artificial intelligence into our digital roadmap and the robustness of our pipeline enable us to further accelerate our development and to operate with even greater efficiency.”

Over the course of the year, the hotel group opened 303 hotels around the world, adding almost 51,000 rooms to its portfolio, representing a net unit growth of 3.7%. At the end of December 2025, Accor was operating 5,836 hotels, with 881,427 rooms.