Accor to develop 3,000 keys in Saudi Arabia

Accor has signed an agreement to develop and manage more than 3,000 keys across Saudi Arabia, including landmark projects in the Holy Cities.

 

As part of the deal with BinDawood Investment’s hospitality arm, Al Qimmah, the group will launch four flagship properties in the first phase, spanning premium, midscale and economy brands.

 

Among the new developments are a 288-key Swissotel in Jeddah, located near King Abdulaziz International Airport, and a 1,015-key Mövenpick in Madinah offering convenient access to the Holy Mosque. Both properties are scheduled to open in 2029.

 

In addition, two existing hotels in Makkah will undergo major renovations: the 801-key Ibis Styles Makkah Mesfalah, less than 2km from the Holy Mosque, and the 1,078-key Mercure Makkah Shesha, close to the Mina pilgrimage site. 

 

The refurbished properties are expected to reopen in 2027.

 

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Duncan O’Rourke, CEO, Premium, Midscale & Economy Division for Middle East, Africa & Asia Pacific at Accor, said the kingdom’s tourism strategy is “one defined by innovation, scale and cultural resonance.”

 

“Our portfolio will set new benchmarks for religious and leisure travel, enhancing the experience for millions of visitors and cementing Saudi Arabia’s position as a global tourism leader for decades to come,” he added.

 

Accor continues to expand its footprint across the region, recently opening the Mercure Hotel Abu Dhabi Downtown, the first Mercure-branded property in the city.

 

Tourism in Saudi is showing strong momentum, with the kingdom recently claiming the top spot globally for growth in international tourism revenues, according to the UNWTO May 2025 Barometer, and ranking third globally for growth in international tourist arrivals.

 

According to JLL’s latest Hotels Market Dynamics report, Riyadh and Jeddah are set to add 2,380 new hotel rooms to the market by the end of 2025.

 

For more information, visit accor.com