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BWH Hotel Group unveils Middle East expansion plans

The operator has a pipeline of 34 hotels with 16 already in the region

BWH Hotel Group has announced new additions to its Middle East pipeline as the travel industry continues its resurgence. 

BWH Hotel Group will open four hotels in the region in 2022: The Best Western Plus Qurayyat City Center; The Best Western Plus Tabuk City Center and The Best Western Ajyad Makkah in Saudi Arabia, and The Best Western Plus Academic City in Dubai, UAE.

With 18 distinct brands across both luxury and economy segments, BWH Hotel Group has experienced significant momentum in recent years. The expansion is part of the brand’s larger effort to grow its footprint in key destinations across the globe.

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Speaking about the Group’s regional expansion, BWH Hotel Group president of International Operations and World Hotels president Ron Pohl said: “We’re excited to further grow our presence in the Middle East with the opening of four beautiful, modern and dynamic hotels in some of the world’s most thriving city centres.

“BWH Hotel Group, we are focused on putting the right hotels in the right markets, ensuring that no matter the travel purpose – business, leisure or everything in between – we offer a hotel to suit our guests’ needs and exceed their expectations.”

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BWH Hotel Group anticipates expanding its portfolio to 50 hotels in the Middle East over the next few years.

BWH Hotel Group Middle East director of development Dilip Waghaye added: “We look forward to collaborating with our new properties who have chosen to affiliate with BWH Hotel Group to leverage our proven global sales, marketing, revenue and loyalty programmes.

“As international travel continues to increase, we’re excited for guests to discover our beautiful new hotels in one-of-a-kind destinations.”

For more information, visit www.bwhhotelgroup.com

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