Dubai-based UHM enters India with boutique hotel brand acquisition

Dubai-based United Hospitality Management (UHM) has entered the Indian market with the acquisition of Rosastays, a boutique hospitality brand with 17 properties across key leisure destinations such as Goa, Kasauli, Nainital, Pushkar and Shimla.

The move strengthens UHM’s position as a growing international operator, adding over 700 rooms to its development pipeline and securing a foothold in one of the world’s fastest-growing tourism markets.

UHM plans to rebrand select Rosastays properties between Q4 2025 and Q1 2026 as part of a phased integration strategy aimed at enhancing brand visibility and operational standards in India’s leisure segment.

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Klaus Assmann, CEO at United Hospitality Management, said: “Our entry into India marks a key milestone in UHM’s global expansion strategy. The country’s hospitality sector is undergoing significant transformation, driven by a rising demand for design-led, experience-driven boutique stays. Through our acquisition of Rosastays, we aim to bring UHM’s international expertise, owner-centric philosophy, and operational excellence to one of the most dynamic markets in the world.”

Overseeing the company’s operations in India, UHM India Managing Director Deepika Arora said the country was “entering a transformative phase in travel and hospitality” — one that values authenticity, design, and differentiated guest experiences.