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Dubai’s tourism sector continues to lead global rebound

The latest tourism figures were released by the Department of Economy and Tourism at the second biannual City Briefing of 2021

The forum featured a detailed presentation on domestic and global developments, including an overview of increasing visitor numbers, hotel occupancy and activities in international markets.

  • The Department of Economy and Tourism (DET) revealed that:
  • The emirate welcomed 4.88 million visitors between January and October 2021
  • International visitation during October alone reached more than 1 million
  • Strong international visitation was complemented by a robust domestic tourism market
  • 9.4 million room nights sold between January and October 2021 in comparison to 7 million room nights sold in the same period in 2019

Dubai’s Tourism Ecosystem
Presiding over the meeting, Dubai Department of Economy and Tourism director general Helal Saeed Almarri commented: “Our multi-pronged strategy to combat the pandemic, and our deployment of wide-ranging initiatives to increase our global competitiveness and attractiveness is a hallmark of Dubai’s highly progressive public-private partnership model, which has been a cornerstone of not only what was achieved in 2021, but what will be achieved in the next critical 12- to 24-month period.

Expo 2020 provides a unique platform to engage with the global community as all hotels and tourism partners work closely to facilitate visits for their guests 

“Through this highly energised and cohesive tourism and economic ecosystem, I am confident that Dubai will deliver on its vision of being the world’s leading global centre for investment, business, talent, visitation and next-generation thinking.” 

Destination Marketing
Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim added: “With our world-class infrastructure, one of the highest vaccination rates in the world and flexible working visas, Dubai is becoming the preferred business hub for conglomerates and start-ups alike. As part of our strategy, we have consistently used innovative marketing global campaigns to further highlight the city’s multi-faceted touristic appeal and reach our overseas markets, with the latest being Dubai Presents.

“This synergetic approach to showcasing Dubai’s diverse offering involves the enlistment of celebrities, influencers and community personalities to create a steady stream of ambassadors and advocates to narrate Dubai’s story across gastronomy, retail, tourism, leisure and events to showcase it as the best city to live, visit and work in.” 

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Dubai’s New Visas
In the last year, Dubai built momentum in business tourism by introducing new visa categories that gave more flexibility and options for professionals to visit and stay; these included the Golden Visa, the Property Investor Visa, the Entrepreneur Visa, the Retire in Dubai Visa and the Virtual Working Visa.

The focus for DET for the upcoming year is to continue to drive growth across all sectors. Initiatives will be introduced to further catalyse Expo 2020 visitor numbers, strengthen relationships with the travel trade and explore new channels to source visitors. 

For more information, visit www.dubaitourism.gov.ae

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