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Egypt targets Italy to grow inbound tourism

Egypt’s participation in April’s Milan International Tourism Fair (BIT) is expected to spur a rise in Italian tourists

Egypt’s Minister of Tourism and Antiquities, Khaled El-Anany, has met with Italy’s Ambassador to Cairo Michele Quaroni and Piere Zhya Astoi, the Head of the Italian Tourism Companies Association to discuss ways to enhance cooperation between the two countries and boost inbound tourism from Italy to Egypt.

The meeting covered the importance of the inbound Italian tourist market, which has remained among the top 10 source markets for tourism to Egypt for the past three years.

The agenda covered a review of the developments affecting tourism movement from the Italian market to Egypt as an influx of Italian tourists is expected in the coming months.

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This predicted rise in inbound tourists from Italy is attributed to pent-up demand and the Egyptian ministry’s participation in the Milan International Tourism Fair (BIT) this year in April. Egypt is also considered a desirable destination due to the precautionary measures implemented by the Egyptian government during the pandemic.

Also in attendance at the meeting were Amr Al-Kady, Egyptian Tourism Promotion Board (ETPB) CEO; Maged Abu Sedira, Central Department for International Tourism head; Dalia Abdel Fattah, Tourism and Antiquities Ministry General Department of International Relations and Agreements general supervisor, and Ghada Adel, the Minister’s Technical Office director-general.

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