Ennismore to debut SLS hotel brand in Barcelona

The 490-room hotel on the Barcelona’s seafront will open in the second half of 2024

Ennismore and ActivumSG Capital Management have signed a long-term management agreement to bring Ennismore’s lifestyle hotel brand SLS to Europe for the first time.

The 31,326-square-metre development is situated on the beach and faces the marina on the northeast side of Barcelona’s @22 district, a revitalised former industrial area.

The site is the last seafront plot in metropolitan Barcelona available for hotel development and the main structural work on the property is scheduled to be completed in the coming months.

Once completed, SLS Barcelona will provide roof-top dining and bars, three swimming pools, a 772-square-metre ballroom, spa, beauty salon and fitness centre

Commenting on the launch, Ennismore SLS brand chief operating officer Chadi Farhat said: “Opening in Barcelona is a massive statement of our ambitions to grow the SLS brand in Europe. SLS Barcelona is in a great location that offers so much to guests.” 

SIGN UP NOW: GET THE CONNECTING TRAVEL DAILY NEWSLETTER

ActivumSG founder and chief executive officer Saul Goldstein added: “SLS Barcelona will be a distinctive glamorous lifestyle destination, supported by the powerful reach of the Ennismore brand and Accor’s distribution network.

“We couldn’t be happier to have SLS as our operating partner since it’s completely aligned with our vision to fill the gap in the lifestyle hotel market in this major European travel destination. It’s a fantastic result for our hotel strategy of creating great hotels in the best locations as the industry recovers from the pandemic.” 

For more information, visit www.sbe.com