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The 131-key hotel will mark the brand’s debut in Africa
Lifestyle and leisure hospitality company, Ennismore, has agreed to terms with leading independent real estate private equity platform, Kasada, to deliver Hyde Johannesburg.
The hotel is Ennismore’s first in Johannesburg, the first Hyde hotel in Africa, and Kasada’s first investment in Johannesburg, its fourth in South Africa.
Located in Rosebank, one of the city’s most vibrant areas, Hyde Johannesburg will have 131 rooms, including 31 suites and a gym. It will undergo a minor renovation to ensure it reflects the bohemian feel the Hyde brand is known for.
The mixed-use building will have one of the most successful restaurants in the city, Proud Marys, a lobby lounge and meeting rooms.
The hotel is well positioned next to the Rosebank Gautrain Station and is just 30 minutes by road from the OR Tambo International Airport.
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In 2022, the building was awarded the International Property Award for Best Mixed-Use Development for excellent architectural design of a mixed-use commercial property (The Gauteng Institute for Architecture Award for excellence).
Hyde Hotels operates in Miami, Dubai, Ibiza, and Bodrum - the brand’s first adult-only all-inclusive resort. The brand has a growing pipeline with upcoming openings in London, Perth, and Queenstown.
This investment further strengthens Kasada's position in South Africa, where it has, to date, made three investments in Cape Town.
Kasada acquired the prestigious Cape Grace by Fairmont in 2022, the Pullman Cape Town in 2023, and is developing a Mama Shelter with Ennismore. Its portfolio now consists of 20 hotels in operation or under construction across seven African countries.
Louis Abi Abboud, Chief Development Officer and Deputy Head of IMEAT at Ennismore, said of the partnership: “Hyde Hotels have a sense of mystery and freedom, with that feeling that anything can happen, and we are incredibly excited to bring this unique lifestyle hospitality experience to Johannesburg.
“We are proud to be once again partnering with Kasada to bring an Ennismore brand to Africa for the first time and to open in a new global destination.”
For more information, visit www.ennismore.com
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