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Former Zuma bar director to launch new lounge at The Dubai Edition

The new bar, called Ergo, will open in Q3 of 2022

Globally recognised Dubai-based bartender Jimmy Barrat has confirmed his plans to open his own bar experience this year. Named Ergo, the venue will be located at the newly opened Dubai Edition and will be co-owned, curated and managed by Barrat.

Formerly the global bar development director for Zuma, Barrat recently left after 15 years with the brand to follow his dream of  bringing his vision to life at his own venue. 

The concept, comprising a bar and late-night lounge is designed to be an expression of  Barrat’s style and influences. 

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The world-class bar and wine programmes will be complemented by Mediterranean cuisine created to be shared, in-line with Jimmy’s focus on service, ambience and entertainment.

Commenting on the upcoming launch, Barrat said: “I have always been gearing towards my own venue ever since I fell in love with bars, so I am eager to share and express myself in a new way through the medium of the Ergo bar experience.

“Ergo will not just be a place, it will be a philosophy. Having lived here in Dubai for so many years, I’m excited to try something new in the city that I call home.”

For more information, visit www.ergodubai.com 

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