GHM signs The Chedi Wadi Safar in...

The property will join 15 other hotel brands at the cultural heritage site

General Hotel Management Ltd (GHM) has announced the signing of The Chedi Wadi Safar in Diriyah, Saudi Arabia.

The Chedi Wadi Safar joins a host of renowned hospitality brands in Wadi Safar, one of the most beautiful natural areas in the Diriyah region.

GHM will contribute to the goals of Diriyah Gate Development Authority (DGDA) to transform the area into a destination for both domestic and international visitors seeking cultural and lifestyle experiences, alongside leisure, retail and dining options.

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The Chedi Wadi Safar will draw upon the centuries-old At-Turaif UNESCO World Heritage Site to create an immersive experience for guests visiting the mixed-use historic, cultural and lifestyle destination.

Commenting on the announcement, DGDA group chief executive officer Jerry Inzerillo said: “We have chosen each hotel brand with care ensuring our discerning guests are welcomed with their distinctive avant-garde design, world-class amenities, and unmatched customer service standards.

"The Chedi Wadi Safar’s serene and tranquil environment will pay a fitting tribute to the majestic Wadi Safar by delivering its renowned authentic and unrivalled approach to hospitality. We are extremely happy to welcome The Chedi to Diriyah.”

GHM chief executive officer Tommy Lai added: “Wadi Safar is famous for its unspoiled landscape and rich cultural traditions. Through The Chedi Wadi Safar, we look forward to exhibiting elegance and timeless authenticity imbued with our signature hallmark of 'A Style to Remember' to all who visit in Diriyah, while staying respectful to the unique beauty of this sacred place.”

Saudi Arabia’s national tourism strategy of is targeting 100 million tourists by 2030, of which Diriyah is assigned to attract more than 27 million visitors annually.

For more information, please visit www.ghmhotels.com