Hilton London Metropole appoints dedicated Middle East sales director

Hazem Aouad will be tasked with driving arrivals from the region

Hilton London Metropole, the largest Hilton property outside of America with 1,096 rooms, has appointed a dedicated Middle East sales director to drive arrivals from the region.

Hazem Aouad joins his new team in the UK having previously worked at The Ritz-Carlton in Doha, Kempinski Mall of the Emirates, Movenpick Ibn Battuta Gate Hotel and within Radisson’s sales and marketing department in the UAE.

Aouad will leverage his experience from these roles to help elevate the hotel’s recognition among Middle Eastern travellers, making sure their “unique needs and preferences are met.”

Speaking about the property and what he aims to achieve in his new role, Aouad said: “Hilton London Metropole is the perfect place for Middle Eastern guests to stay when visiting London. Its amazing location, well connected to the airports and moments from Oxford Street, and its refurbishment, make it the ideal base from which to enjoy the capital.

“I’m thrilled to be appointed as Middle East sales director. In this role, I will ensure the hotel is catering for the unique needs and preferences of guests from this region following increased demand from Middle Eastern travellers. We have elevated our complete offering and look forward to welcoming both our loyal and new guests for a refreshed experience.”

His appointment coincides with a multi-million-pound refurbishment of the property set for completion by this summer. The revamp includes new F&B outlets, fitness areas, technology with contact-free facilities and a commitment to improving the overall aesthetic of the property.

Middle Eastern travellers have historically been a very important demographic for London’s luxury hotel segment.

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